Il progetto.

The goal of the restyling was to consolidate Cover Tech's image as a reliable and professional company, setting it apart in its sector without straying from its current visual identity. The new design enhances brand consistency and recognition, emphasizing the company’s core values.

The client was immediately impressed by the hard restyling, fascinated by the new shape of the logo and the possibility of a significant visual shift. However, over time, a strong emotional connection to the company’s historical identity emerged: the very first logo had in fact been hand-drawn by the founder himself. This bond led him to reconsider the decision and opt for the soft restyling, which represented a more natural evolution respectful of the brand’s history.

The soft restyling of Cover Tech represents a natural evolution of its identity, maintaining familiarity for customers while simultaneously strengthening the brand’s position in the market. This case demonstrates how design is not just an aesthetic matter, but a balance between innovation and historical identity. The visual update will ensure a more solid and professional presence in future company projects.