Il progetto.

The new visual identity was created to communicate cleaning not simply as a service, but as an act of care, precision, and attention towards spaces and people.
The concept revolves around the symbol of the hand, the central element of the logo, representing the tangible work, craftsmanship, and dedication involved in taking care of every environment. A simple yet meaningful symbol that conveys trust, presence, and responsibility: essential values for a company that takes care of its clients’ homes and professional spaces every day.
The star completes the visual identity, representing the final result of the work: clean surfaces, organized environments, and spaces that regain their brightness.