Il progetto.

Heart Team is a healthcare organization built on a multidisciplinary approach, where the patient is at the center of an integrated system of expertise, collaboration, and empathy. The visual identity project was developed to translate these values into a graphic language capable of communicating care, scientific authority, and human connection.
The design challenge was to create a distinctive identity within the healthcare landscape, highlighting the concept of a team as a union of different professionals working toward a shared goal: providing a complete and personalized care journey.
The symbol combines the three core dimensions of the Heart Team approach: the heart, representing the person and the patient; science, expressing specialist knowledge and expertise; and empathy, reflecting human connection and teamwork.
At the center of the symbol, the inverted heart shape recalls the form of the letter “A”, a direct tribute to founder Arturo Ausiello. This element becomes the origin and guiding point of the identity, while the other two hearts amplify the values of belonging, collaboration, and shared vision.